While the Welch's® brand has been associated with grape
products since 1869, they needed a world-class fresh produce
partner to help bring their name to fresh produce. In the
spring of 1999, C.H. Robinson Worldwide (CHRW) teamed up
with Welch's® to provide you with sweet, delicious Welch's®
table grapes.
When the Welch's® brand is merchandised in your produce
section, customers will instantly recognize quality.
Ninety-nine percent of U.S. consumers are familiar with the
Welch's® brand and, according to extensive testing, associate
it with words like "quality" and "heritage." To
bring this power to fresh produce, Welch's® and CHRW run
several consumer promotions each year.
In addition to superior table grape sourcing, the team
can provide you with a full menu of logistics services
including temperature-controlled transportation and fact-based
category management — keeping your customers happy
and your competition struggling to keep up.
Welch's® and CHRW support their trade partners by teaming
up and encouraging cross-merchandising through activities
such as display contests, and by offering customer-focused
merchandising events.
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